Enhancing Students' Loyalty to the Information Systems Major

Many colleges and universities face the problem of recruiting and retaining students in information systems-related majors. The authors’ study proposes a model to identify the primary factors leading to the retention of existing Computer Information Systems (CIS) majors. They identify four factors leading to student intention to remain a CIS major or to refer others to become a CIS major: (1) expectations, (2) perceived service quality, (3) satisfaction, and (4) regret. They discover that certain factors play a significant role in influencing a student’s intention to remain a CIS major and/or to encourage others to major in CIS. By determining which factors impact students’ intentions to remain a CIS major and to encourage others to major in CIS, we can focus our resources on these areas instead of spending time and money on those services which are not influential. DOI: 10.4018/978-1-61350-468-0.ch007